Pato
Blog

Straight answersfor local businesses.

Plain guides on websites, dashboards and ads for people who run a trade or a service business. No jargon, no fluff — just what actually brings in work.

Web Design

Why Your Website Gets Visitors but No Enquiries

People are finding your site and leaving without a word. Here are the seven reasons that usually happens on trade and service websites — and how to fix each one.

Read more
All articles
A website open on a laptop, with no enquiries coming in
Web Design

Why Your Website Gets Visitors but No Enquiries

People are finding your site and leaving without a word. Here are the seven reasons that usually happens on trade and service websites — and how to fix each one.

18 Sept 2026 · 3 min readRead more
A collage of business dashboards
Dashboards

Spreadsheet vs Custom Dashboard: When Should a Small Business Switch?

A spreadsheet is a great start and a terrible place to run a growing business from. Here's how to tell which side of that line you're on.

15 Sept 2026 · 2 min readRead more
An ads manager dashboard
Paid Ads

Facebook and Instagram Ads for Local Businesses: What to Do Before You Spend Anything

Boosting a post is the fastest way to spend money and learn nothing. Here's what to get right first, so the ads you do run bring in real enquiries.

11 Sept 2026 · 2 min readRead more
A local business found on Google
Local Search

How to Show Up on Google in Your Town: A Plain Guide for Local Businesses

When someone nearby searches for what you do, you want to be the name they see. Here's what actually decides that, in plain words.

8 Sept 2026 · 2 min readRead more
A tradesman at work
Web Design

What a Website for a Trade Business Actually Needs (and What It Doesn't)

You don't need a blog, a chatbot or a fancy animation. You need a handful of things done properly. Here's the list.

4 Sept 2026 · 2 min readRead more
A website being built over five days
Web Design

How Long Does It Take to Build a Website? A Five-Day Build, Day by Day

Agencies quote weeks or months. I build in five days. Here's exactly what happens on each of them, and what I need from you to make it work.

1 Sept 2026 · 2 min readRead more
Well?

Want this donefor your business?

Book a free strategy call and I'll show you exactly how it would work for you.